Blog
Preparing Your Business for the Coronavirus
We managed to avoid the COVID-19 or coronavirus for the first couple weeks of the outbreak in the US, but its spread to Pennsylvania was inevitable. With 10 cases confirmed at the time of writing, at least ten schools have closed because of student contact with the...
4 Unsecure Network Access Points
When thinking about network security, our minds initially consider computers, tablets, phones, firewalls, and antivirus software. Network security encompasses those tools and endpoints. We must defend our endpoints and create an impenetrable firewall to protect our...
Attack When Vulnerable: Insight Into Cybercriminals’ Minds’
"To know your Enemy, you must become your Enemy." ― Sun Tzu Reports surfaced this week of fraudulent emails imitating the Center for Disease Control and Prevention. The emails informed the recipient of the coronavirus, attempting to elicit a fearful, thoughtless...
How You are Neglecting the Growth of Your Business
Numerous factors drive or limit the growth of your business. Some limits come naturally, such as geographical location. Logically, a Californian homeowner hires a Californian plumber to conduct repairs on their plumbing systems, not a Pennsylvanian plumber....
Selecting the Correct Workstation
Today's businesses almost all rely on a workstation of some sort. Whether a POS machine or a laptop, companies need the proper workstations to succeed in their industry. The workstation varies from employee to employee, depending on their tasks. For instance, a...
Networking: It’s Not About You
The term networking stuck in the late 1900s but the concepts date back to the beginning of time. Humans naturally make connections to grow their sphere of influence, increase their social status, and improve their circumstances. Throughout history, we see examples of...
Your Misperception of Competitive Advantages
In our post last week, we discussed business strategy. Businesses establish strategies to create competitive advantages. The concept of competitive advantages is simple but to succeed at creating one is a different story. According to the Lexico dictionary, a...
Why Your Company Needs a New Strategy
Last week, we discussed the importance of setting goals for your business. While goals provide a sense of direction for your business, true growth and success comes from implementing a well-planned business strategy. What is a Business Strategy? Business strategy is...
Setting Your Business Up for a Great 2020
Have you established goals for your business in 2020? If not, you already set yourself up for failure this year. Organizations and individuals alike require goals to facilitate hard work, productivity, and consistent direction. A company without goals meanders through...
What You Need to Know for Digital Marketing in 2020
As the new year approaches, businesses begin to formulate their plans and strategies for the new year. In marketing, we need to understand where our target audiences go to collect information and how the best process that information. Here are the top five...